Social Media & convergence of marketing, advertising and PR

Corporate barriers control customer experiences rendered through various departments from product marketing to customer service. Giving all stakeholders a real voice in that process — via phones, email, mail, participation and social media — has been the antithesis of many corporate cultures for decades. Use of social media as a marketing mix is better than hiring some urban-connected individual for getting brand attention. Craft a strategy and understand what your business objectives are. And it means never, ever taking your eye off the customer and doing what matters - providing value to them. After all, isn't that what you're in business for?

In the world of Internet, you never get a second chance to make a first impression, every single piece of copy or web page, every minute of video, every utterance you make can become a decision point for someone. It may be a potential customer, a prospective employer, maybe even a family member. Make your actions count - hire the right social media agency.

Social media encompasses more than Facebook, Orkut and MySpace (who still command popularity), and includes things like blogs, wikis, and Twitter. Of course, all of these mediums are still in the experimental phase when it comes to ad formats and measurement, ranging from the new Facebook Pages to the Twitter Brand Sponsors.

SMO & Social Media Marketing is on the rise because it has a great ROI and it can be micro-targeted at your audience and it is much easier to scale up and scale down than almost any other kind of Marketing. With budgets for social media marketing clearly on the rise, once best practices are established, those remaining skeptical about the medium may also jump in, and overall spending should continue to grow. Perhaps, at that point, we can even conclude that social media is indeed an industry.

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