Consultation Service for Corporate Online Marketers

Institute of Online Marketing and New Media: Business Websites are playing an increasingly critical role in most industries, both as a source of instant visibility and competitive advantage. Yet few businesses are fully satisfied with their return on web-development spending. Solution Point offers companies a blueprint for maximizing the productivity of their web development and marketing efforts.

We are glad to announce a short-term e-learning program to provide strategic training on Internet marketing excellence and related operational subjects to Indian marketing professionals. Courses will cover web management and plans, financial planning for on-line success, search marketing policy, quality supervision, Internet issues, optimization operations, and analytics. It is also planned to have seminars on topical issues for top-level management. The instruction team combines rigorous academic standards, practical business expertise and interactive teaching ability to create a rich and engaging learning environment.

It is increasingly difficult to talk about the Internet, or new media and marketing in general, without the conversation quickly turning to mobile phones. New Media keeps zooming ahead of traditional media and can mean a lot of things, ranging from banners to the now-reviled pop-up to preroll videos to viral videos to promotional URLs to online gaming to social networking, not to mention widgets and virtual communities like FaceBook, Twitter, Orkut, etc.

In Mobile Internet, categories such as search, news, weather and sports perform well, as expected, but emerging mobile categories such as social networking and banking are attracting sizeable and growing audiences. Advertising is increasingly a part of the mobile Internet experience through mobile Internet advertising, but also SMS advertising via text messaging, mobile video advertising, mobile game advertising and other forms of mobile marketing. Mobile Internet in India is fast reaching at a point of sufficient mass to sustain a chain reaction of rapid growth in consumer adoption, and in turn, mobile Internet marketing.

Our program is designed to develop, deliver, and manage a compelling online brand and customer experiences while ensuring the efficiency and effectiveness of marketing spend. We also hope that our new proposed Institute will help disseminate the online lessons learned in by others and provide a forum for discussing future issues.

Increasing awareness among advertisers and increase in Internet penetration are driving growth of the online medium and its horizontals in India. We will cover topics like Introduction to Indian Advertising Industry, Growth and Future of Online Advertising Industry in India, Market size, growth rates and comparative analysis, Online Ad networks, Nature of the medium, Metric systems used, Reach of the Internet - Domestic, Internet penetration analysis, Consumption of online media, Response to online advertising, Break-up of the market by verticals, online ad spends by verticals, Market share of portals, search engines, online ad networks, etc.

The goal is to help companies and key marketing team to strengthen their Internet marketing capacities to design and implement successful practices through market research and trend analysis on Internet, e-business, online marketing, media and emerging technologies. Focus on core areas of expertise such as development policy, information and usability administration, user generated content, building communities, engaging users and statistics. Refer http://www.seotrends.in for more..