Online Advertising
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| 9 Best Digital Ad Serving Solutions |
Ad serving describes the technology and service that places advertisements on web sites. Ad servers basically let... |
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| Digital Rich Media, Banner & Text Ad-Serving in India |
Online advertising industry in India is largely dominated by search engines and portals and in spite of the industry... |
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| Paid And Earned Media: An Unlikely Marriage |
It's clear by now that groundswell technologies, especially social media, are disrupting the advertising world. You... |
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| Do You Want To Succeed At Social Media Or Social Media Marketing? |
Do you want to succeed at social media or social media marketing? There is a difference--a huge difference. |
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| Facebook Places: What It Is, What It Isn't, And Why It May Change The World |
Today Facebook revealed its long-anticipated geolocation offering called "Places." In many respects, Facebook's... |
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| Watch Facebook's Announcement Here At 5 PM PDT Today |
If you're interested in Facebook's announcement this evening, you can watch the proceedings live here on the... |
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| The Future Of Search Marketing |
We published today The Future of Search Marketing; thank you to the many marketers and agencies who contributed to... |
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| Observing Ramadan? There’s an app for that |
Cell phone apps such as “iPray” or “iQuran” offer a beeping reminder of requisite prayer times, while the “Find... |
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| Personal And Company Brands — The Story Not Told Of Empowered Employees |
A week ago, my friend Michael Rubin alerted me to a CNNMoney.com/Fortune article that rubbed him the wrong... |
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| Internet lifestyles leave digital estates for descendants |
For $30 a year, or a one-time fee of $300, Legacy Locker acts as a personal online vault for online account login... |
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| Amazon Shows How to Protect Your Brand While Connecting to Facebook |
As you probably know, Facebook and Amazon are allowing consumers to connect the two sites. What I find most... |
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| A New Analyst "On Display" at Forrester |
I've spent the last 10 years, on and off, representing the buy side of the display marketing equation. For many... |
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| Location-Based Social Networks: The Conversation Continues |
You know how an analyst can tell when she's hit on a hot topic? When it generates this much conversation. |
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| Should Marketers Check In? |
Should Marketers Check In To Location-Based Social Networks? |
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| Google to buy Metaweb for improving search business |
In a bid to improve its search operation feature, online search giant Google Inc has said that it will buy Metaweb... |
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| Facebook Is Social Media Heroin, And That Puts It At Risk -- Or Does It? |
We humans can have all sorts of addictions. Some researchers believe that addictions may be positive -- such as to... |
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| The ROI Of Social Media Marketing: More Than Dollars And Cents |
Brands are making plenty of money in social media: Dell Outlet's Twitter account has generated millions for Dell,... |
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| Three Lessons About Marketing (Not Just Social Media) From Old Spice's Successful Social Media Program |
Unless you're living under a rock, you know about P&G's success this week in turning its popular Old Spice Guy... |
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| Uncovering mathematical mysteries: What is the Poincare Conjecture? |
On Just to Clarify today, we’re going to understand, a little bit, the problem that catapulted mathematician Grigori... |
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| Microsoft Outlook Social Connector: Making Daily Activities Richer And More Social |
Microsoft has announced the release of Microsoft Outlook Social Connector, which will bring friends' data from... |
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| How Mature Are Your Mobile Marketing Efforts? |
We're gearing up to write a lot of research about mobile marketing (and mobile content and mobile commerce) in the... |
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| What Is The Value Of A Facebook Fan? Part 2 |
The other day I authored a blog post many found interesting, infuriating or both: What Is The Value Of A Facebook... |
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| What Is The Value Of A Facebook Fan? Zero! |
It is a question I hear several times a week: What is the value of a Facebook Fan? I've seen answers ranging from... |
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| A Guide To Community Management |
Just a few short months ago, I was an implementer of community and social media products and programs. The success... |
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| Health on the go |
Mobile phones are being snapped up by the poor like never before. Experts talk about what this means for the mobile... |
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| Help Us Benchmark "Social Maturity" |
We recently embarked on a Forrester-wide research project to benchmark the use of social technologies across... |
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| Foursquare’s Starbucks Mistake: Five Ways Foursquare Advertising Is Getting Less Interesting |
Foursquare, the geolocation social tool, has been a media darling as of late. Not only is it growing, but people... |
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| RIM shifts focus from execs to teens for BlackBerry |
The company has got to a position where sales to corporates and retail subscribers were in a 50:50 ratio |
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| Does Google's 'Sitelinks' Feature Improve Or Hurt Conversion Rates? |
I don't know about you, but I like the 'extended' search results I sometimes see on Google. I mean the ones where... |
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| The Playcast: ‘WWDC’ special |
We talk you through the hightlights of Steve Jobs keynote address were. Bonus chatter on other game devices, new... |
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