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| Title or Headline | Story or Blog Overview | Share |
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| 9 Best Digital Ad Serving Solutions |
Ad serving describes the technology and service that places advertisements on web sites. Ad servers basically let... |
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| Digital Rich Media, Banner & Text Ad-Serving in India |
Online advertising industry in India is largely dominated by search engines and portals and in spite of the industry... |
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| Should Marketers Check-In? |
Should Marketers Check-In To Location Based Social Networks? |
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| Google to buy Metaweb for improving search business |
In a bid to improve its search operation feature, online search giant Google Inc has said that it will buy Metaweb... |
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| Facebook is Social Media Heroin and that Puts It at Risk--Or Does It? |
We humans can have all sorts of addictions. Some researchers believe that addictions may be positive--such as to... |
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| The ROI of Social Media Marketing: More than Dollars and Cents |
Brands are making plenty of money in social media: Dell Outlet's Twitter account has generated millions for Dell,... |
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| Three Lessons About Marketing (Not Just Social Media) from Old Spice's Successful Social Media Program |
Unless you're living under a rock, you know about P&G's success this week in turning their popular Old Spice... |
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| Uncovering mathematical mysteries: What is the Poincare Conjecture? |
On Just to Clarify today, we’re going to understand, a little bit, the problem that catapulted mathematician Grigori... |
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| Microsoft Outlook Social Connector: Making Daily Activities Richer And More Social |
Microsoft has announced the release of Microsoft Outlook Social Connector, which will bring friends' data from... |
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| How Mature Are Your Mobile Marketing Efforts? |
We're gearing up to write a lot of research about mobile marketing (and mobile content and mobile commerce) in the... |
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| What Is The Value Of A Facebook Fan? Part 2 |
The other day I authored a blog post many found interesting, infuriating or both: What Is The Value Of A Facebook... |
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| What Is The Value Of A Facebook Fan? Zero! |
It is a question I hear several times a week: What is the value of a Facebook Fan? I've seen answers ranging from... |
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| A Guide To Community Management |
Just a few short months ago, I was an implementer of community and social media products and programs. The success... |
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| Health on the go |
Mobile phones are being snapped up by the poor like never before. Experts talk about what this means for the mobile... |
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| Help Us Benchmark "Social Maturity" |
We recently embarked on a Forrester-wide research project to benchmark the use of social technologies across... |
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| Foursquare’s Starbucks Mistake: Five Ways Foursquare Advertising Is Getting Less Interesting |
Foursquare, the geolocation social tool, has been a media darling as of late. Not only is it growing, but people... |
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| RIM shifts focus from execs to teens for BlackBerry |
The company has got to a position where sales to corporates and retail subscribers were in a 50:50 ratio |
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| Does Google's 'Sitelinks' Feature Improve Or Hurt Conversion Rates? |
I don't know about you, but I like the 'extended' search results I sometimes see on Google. I mean the ones where... |
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| The Playcast: ‘WWDC’ special |
We talk you through the hightlights of Steve Jobs keynote address were. Bonus chatter on other game devices, new... |
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| Crowd Factory Launches New Social Campaign Product |
Crowd Factory announced today a new product for marketers: CrowdWorks Social Campaign -- which it describes as a way... |
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| Calling B2B Marketers For The 2010 Forrester Groundswell Awards |
As per Josh Bernoff's earlier post, it's that time of year again and we are now accepting entries for the 2010... |
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| Now Accepting Entries For The 2010 Forrester Groundswell Awards |
[Originally published by Josh Bernoff on the Groundswell blog.] |
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| Announcing The Forrester International Groundswell Awards |
I'm thrilled to announce that this year Forrester will present the first-ever Forrester International Groundswell... |
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| What Role Should Agencies Play In Social Media Marketing? |
With social media getting so much attention in the industry, it's not surprising that there's been a massive land... |
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| What Role Should Agencies Play In Social Media Marketing? |
With social media getting so much attention in the industry, it's not surprising that there's been a massive land... |
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| Low -fi, easy buy and “tell me why” |
Facebook’s newest beta venture; online shopping in India for products only available in the US; an insanely... |
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| People Don’t Buy What You Do, They Buy WHY You Do It |
Two days ago I created a blog post entitled, "Leadership And Self-Deception And Social Media." In it, I suggested... |
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| Home technology gets easier, and cheaper, to use |
What used to require an electrical engineering degree to install and operate now demands only the ability to read |
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| Nice To Meet You! |
As you might have read, the Interactive Marketing analyst team has been growing. What you might not know yet is that... |
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| Takeaways From The Yahoo! Investor Day: The Focus Moves To Display Monetization |
I spent last Wednesday at the Yahoo! investor day conference in Silicon Valley where Yahoo! execs outlined the... |
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